Marry Your Community
Beautify yourself - The relationship starts on a physical level. Your hospital must appeal visually. No one does business in an establishment with dirty floors or bugs in the room (believe me, I know).
Begin a conversation - Love develops when two people know each other. They talk about their future. Tell your community what will do for them. Be open and honest about your strengths and limitations and never ever lie.
Become a shoulder to lean on - It's the difficult days when you learn how much you love someone. Hospitals have good days and they have bad. Celebrate during the good, and show empathy when needed.
Make the commitment - You've bared your soul to the community, now prove your commitment. In sickness and in health, regardless of profit or loss, the hospital will be there and your core qualities will always stay the same.
Strong relationships help you to know what your patients need and how you can provide for them. By making this commitment, your hospital will build a deep, long-lasting relationship with the community. This will not only be good for the bottom line, but the health of your patients.